Co-marketing is a channel of marketing that takes advantage of the symbiotic nature of products, services, and businesses, and harnesses their brand power to produce a partnership which gives the individual businesses a greater audience while sharing their marketing resources. Brands that complement each other can take advantage of this exciting form of publicity to boost their own marketing.Read More
As a small business owner, and with many of our clients also being local businesses in the Torrance area, we're believers in promoting Small Business Week.
Small Business Power!
We've always installed SSLs for clients with websites accepting online payments. We did not necessarily recommend SSLs for non-ecommerce sites. This is not the case any more.
Do you I reallly need an SSL Certificate? How will it benefit my online business? These are some of the questions you might be asking yourself.Read More
"How should I respond to a bad review?" "Should I respond to bad reviews?"
These are questions I am asked from time-to-time. Unfortunately, for various reasons, sometimes businesses receive bad reviews.
Numerous studies have found that consumers highly value online reviews. In fact, a majority of people will never make a purchase without checking places like Google+, Yellow Pages, and Yelp to read a few reviews.Read More
Los Angeles has been a world center for trade, business, culture, technology and education for a long time. As the home of entertainment, it is a leader in creativity and innovation. This traits trickle down to its residents who are in a storm of information, constantly being bombarded with cute cat videos, glossy social posts and breaking news. So how do you capture the attention of individuals who are in this digital chaos? The best way is not to throw at them digital information telling them to buy your product and service, but to guide them out of the chaos by providing engaging information for which they are searching.Read More
Hey Los Angeles business owners--looking to grow your client base in 2017? Now is the time to ditch your outdated marketing strategy and ride the wave of the future by inbound marketing Los Angeles.
Does your Torrance or Los Angeles South Bay business have a billboard on Crenshaw or Hawthorne? Of the thousands of cars that drive by Rolling Hills Plaza each day, do you hope a driver interested in your service drives by and sees it? And remembers the phone number and calls you?
Today’s world is about attracting customers vs. hoping the right person sees your ad. And what do DVRs and Caller ID have in common? An easy way to skip advertisements.
Have you heard about inbound marketing and content marketing but are not sure exactly what it is and if it could help your business attract more customers, grow your brand and bottom line? You’re at the right place.
Inbound marketing uses the reach and power of the web to generate traffic and leads. And with the right tools, track leads to customers, and the ROI on the marketing dollars you spend on it.
What is inbound marketing?
Simply put, its sharing information for your target customers that they are looking for, capturing their contact information, and nurturing that relationship by providing education, help, and useful content. It's not about "selling" them. It's about being helpful and seeing if there is a mutual fit. Through exploration and sharing, you and your lead will uncover whether your products and services would be a good solution to their problem.
A very positive aspect of inbound marketing is that they are "warm leads" by time they've reached you. They wouldn't have downloaded your content if they weren't interested in the topic.
How does inbound marketing work? Here are 5 basic steps.
1. Set specific, quantifiable goals with deadlines.
Or how else will you know if you’ve been successful or not.
As much as I’d like to say yes, there are some businesses that benefit from inbound marketing more than others. Ask yourself the following questions to decide whether inbound marketing may work for your business:Read More
Getting Started: Search Engine Optimization and Backlinks
If you have a business, we assume you have a website and want it to be found on Google. Having your business listed on the top of search engine results is critical. There are many factors that search engines take in consideration when serving up web pages upon keyword searches.
Google does not publish their algorithm to discourage people from “gaming” the SERP (search engine ranking position) results. However, one of the known factors is the number of quality backlinks (also known as incoming links or inbound links) going to a website. In fact, most website professionals would agree it is very difficult to get a website to rank well without backlinks. So, that's why you should care about backlinks: cultivating links from other quality websites that point back to your own site is a great opportunity to your site turn up in searches, and increase leads to your business.
Please note the word quality. Sometime ago it was true it was a good strategy to get as many links as possible to your site. This led to, however, things such as link farms and paid links. Because of this Google changed their algorithm and only rewards links from high authority sites; that is, those that have high visit rates and are reputable. You can check a website’s authority on Moz.
What are backlinks?