In the bakery business, you may have found that more than half of your success comes more from the moves you make in the back office rather than ones made in front of the oven. As time goes by, less business is walking in off the street and more is coming by way of your website and e-commerce efforts.Read More
As the owner of a catering company, there are many challenges that you face every day. There is often a shortage of skilled kitchen staff and high turnover of employees in general. The overhead of the business can be fairly high, requiring purchase and storage of specialized equipment some of which will not see any use for months at a time.
However, the single biggest challenge in the business of catering is marketing and successfully booking events on a regular basis. This is the one area where a good website can have the greatest impact, and one way to multiply the effectiveness of your website is to have a design that supports multi-language access for non-English speakers. And, if your website has online ordering capability, this even more true.Read More