Many residents of assisted living facilities need help with mobility and other physical aspects of their lives, but they retain their mental faculties. However, many assisted living facilities tend to focus more on schedules, efficiency, safety concerns and State compliance instead of ways to promote resident independence. You want to provide the best care possible for your elderly residents, and studies show that balancing safety and independence in an assisted living facility increases the happiness of residents and improves the overall quality of life. But how can you implement programs and strategies that foster independence?Read More
As the face of America is equally becoming more culturally diverse, senior car facilities are finding it challenging to become not only culturally sensitive but culturally attractive to the growing diverse elder population. The U.S. Census Bureau predicts that within the next three years 25% of adults age 65 and over will be non-Caucasians.
Senior Living Centers must keep up with the changes in demographics, and how do they appeal to a multitude of cultures -- all at the same time.
Some senior living facilities have turned to cultural niches with emphasis on certain particular cultures such as Asian Americans or Hispanic Americans. You don’t have to generalize your senior living facility and steal appeal to a diverse population by incorporating as many cultural traditions as possible. Here are some tips on serving cultural needs in senior living centers.
You want to provide the highest possible quality of life for your senior residents. You provide them with nutritious food, access to quality health care and clean facilities. But what about their mental wellbeing?
The AARP cites a Brigham Young University study that states feelings of loneliness can increase premature senior mortality by as much as 26 percent. Obviously, a lot is at stake when it comes to feelings of isolation and loneliness. Read on to learn how to prevent senior social isolation.Read More
Los Angeles has been a world center for trade, business, culture, technology and education for a long time. As the home of entertainment, it is a leader in creativity and innovation. This traits trickle down to its residents who are in a storm of information, constantly being bombarded with cute cat videos, glossy social posts and breaking news. So how do you capture the attention of individuals who are in this digital chaos? The best way is not to throw at them digital information telling them to buy your product and service, but to guide them out of the chaos by providing engaging information for which they are searching.Read More
Hey Los Angeles business owners--looking to grow your client base in 2017? Now is the time to ditch your outdated marketing strategy and ride the wave of the future by inbound marketing Los Angeles.
Does your Torrance or Los Angeles South Bay business have a billboard on Crenshaw or Hawthorne? Of the thousands of cars that drive by Rolling Hills Plaza each day, do you hope a driver interested in your service drives by and sees it? And remembers the phone number and calls you?
Today’s world is about attracting customers vs. hoping the right person sees your ad. And what do DVRs and Caller ID have in common? An easy way to skip advertisements.
Have you heard about inbound marketing and content marketing but are not sure exactly what it is and if it could help your business attract more customers, grow your brand and bottom line? You’re at the right place.
Inbound marketing uses the reach and power of the web to generate traffic and leads. And with the right tools, track leads to customers, and the ROI on the marketing dollars you spend on it.
What is inbound marketing?
Simply put, its sharing information for your target customers that they are looking for, capturing their contact information, and nurturing that relationship by providing education, help, and useful content. It's not about "selling" them. It's about being helpful and seeing if there is a mutual fit. Through exploration and sharing, you and your lead will uncover whether your products and services would be a good solution to their problem.
A very positive aspect of inbound marketing is that they are "warm leads" by time they've reached you. They wouldn't have downloaded your content if they weren't interested in the topic.
How does inbound marketing work? Here are 5 basic steps.
1. Set specific, quantifiable goals with deadlines.
Or how else will you know if you’ve been successful or not.